Yum Brands, the fast food giant that includes Taco Bell, KFC, and Pizza Hut, has teamed with Bally Total Fitness to offer free four week memberships to those who eat the greasy, artery-clogging, sure-to-cause-diabetes crap these people sell to the American people.
As someone who stands to increase his income from this little alliance, I should bite my tongue and just watch the $$ roll in. But I think it's a load of crap.
The few people who will actually go to Ballys to use the free four-weeks are not likely to stick with any kind of exercise program, even if they buy personal training to help them learn to do it right and stay motivated. All the research supports this.
Going to the gym, even going religiously, is not going to make a fat person thin unless that person gives up the fast food. Here's the secret, folks: 75% of the improvement someone sees from proper diet and exercise comes from the dietary changes. If you don't eat well, you can work out five days a week and never see any real improvement. I see it all the time. Members of the gym where I work train and train and eat like crap, and they wonder why they still look exactly the same as they did when they started.
Here's another secret: you probably won't change your diet unless you deal with the issues that cause you to eat junk in the first place. Dr. Phil is a doofus, but his seven keys are important first steps to dealing with the emotional issues around being overweight. Please, ignore his diet advice (NEVER take diet advice from a fat man -- yeah, that's you Dr. Phil and Andrew Weil).
Final word for now: being overweight is a choice. Period. You either chose to eat well and exercise, or you chose to eat junk, watch TV, and get fat. Either way, it's a choice only you can make. There is no one to blame but yourself.
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