Kevin Trudeau's "Natural Cures They Don't Want You to Know About" Is Crap

Kevin Trudeau is the most recognizable face in the infomercial realm. He has been promoting and selling scam programs and cures for more than fifteen years. He is the only person ever banned from selling products on television.

The Federal Trade Commission said that Trudeau falsely claimed that a coral calcium product could cure cancer and other serious diseases and that a product called Biotape could cure or relieve severe pain.

"This ban is meant to shut down an infomercial empire that has misled American consumers for years," said Lydia Parnes from the FTC's Bureau of Consumer Protection. "Other habitual false advertisers should take a lesson: mend your ways or face serious consequences."

Trudeau can sell his scam of a book under First Amendment protections. But he was forced to pay $2 million in "customer redress" for the coral calcium scam, as well being banned from:

appearing in, producing or disseminating future infomercials that advertise any type of product, service or program to the public, except for truthful infomercials for informational publications.

"In addition, Trudeau cannot make disease or health benefits claims for any type of product, service or program in any advertising, including print, radio, Internet, television and direct mail solicitations, regardless of the format and duration."

Trudeau spins it that the government dropped the charges (since he was never convicted of anything). He claims the government was just trying to silence him for exposing their secret agenda to keep Americans sick.

From the ABC Nightline story:

Instead of products such as Coral Calcium, Trudeau now hits the airwaves to sell his book, which promises magical natural cures. But not all of them are in the book. "Natural Cures" often refers readers to his Web site, which requires lifetime membership at a price of approximately $500.

But in the book or on the Web site, many doctors have expressed serious concerns about Trudeau's cures, saying his advice is not only misleading, it could actually hurt people.

"Stop taking nonprescription and prescription drugs," the book instructs. "Remember, drugs are poisons. This includes vaccines."

Trudeau says drugs are only OK in exceptional circumstances — such as trauma or in surgery. His book makes other outrageous claims.

Trudeau writes in his book — which has sold more than 5 million copies and will be listed as No. 1 on this Sunday's New York Times best-seller list for hardcover "advice" books — that "the sun does not cause cancer. Sun block has been shown to cause cancer. The ingredients in sun block are now strongly believed to be the number one cause of skin cancer." He says "antiperspirants and deodorants contain deadly poisons," and that AIDS is "one of the greatest hoaxes and deceptions ever perpetrated on the American public."

The government and the pharmaceutical companies conspire to keep natural cures from you, he insists, to make money by selling medicine.

"It's so profitable to the companies that sell it," he says. "Chemotherapy kills more people than cancer itself."

Trudeau has no medical training and no particular health expertise.

But wait, if you order now, there's even more life-threatening "information" in his book:

Asked for his "natural cure" for diabetes, Trudeau continually cites a study from the University of Calgary, which he says "has 25 years of research" of a natural way to make it so "diabetes can be, if not completely cured and wiped out in America, dramatically reduced by this herbal combination."

But when asked, the University of Calgary told ABC News that "there is no scientific evidence that any herbal remedy can cure any form of diabetes. In our review of the claims made by Kevin Trudeau's book, we have established that there have been no human studies conducted at the University of Calgary in the past 20 years on herbal remedies for diabetes."

Trudeau responded that he was "shocked and amazed" and that he would send us documentation he was referring to. We never did receive that documentation.

The book also claims: "All of the author's royalties on the sale of this book are being used to help fund the mission of educating people about natural health care and exposing corporate and government corruption."

But that "mission of educating people" includes paying for Trudeau's flights and luxury hotel stays as he jets around the country for interviews, he acknowledges.

My guess is that most of the claims in his book are wrong and could endanger lives. He needs to be ignored, and perhaps banned from all television appearances.